Target Style Facebook Page (Ranny Do)

Commercial
Social media page: Target Style Facebook Page

Judging from the numerous consistent posts and incentives
offered by the Target social media page on Facebook, I feel that this
commercial page is doing an effective job of social media marketing. Within the
span of five months, Target has offered free beauty bags twice, which include
cosmetic samples and coupons, with the only requirement of “liking” the Target
page. With such a simple task required, Target is able to appear millions of
Facebook users’ news feed and appeal to them through images of new clothing and
shoes for the current season and links to the new holiday home catalog for
winter indoor décor. As of November 13, Target is also giving away a
twenty-five $25 dollar Target Gift cards daily to fans with the same and easy
requirement of “liking” the Target Facebook page. Designers display their
clothing designs on the page and their photo is featured as well. Customers
have the ability to write a post on the page leaving their thoughts, questions,
and concerns. 

The Target Facebook page is not extremely helpful with
providing a “dialogue” environment to communicate with users because millions
of users posting on the page and it is rare to receive a reply from the actual
Target media employee. Therefore the dialogue is more directed between Facebook
users themselves rather than with the actual Target employee in charge of
social media marketing. Because of the numerous Target locations and the
different availability of products, I feel that it makes sense that Target does
not have a direct dialogue service on the Facebook page. If people had a
question about products they could contact the nearest Target store and speak
to customer service. However, the content flow is engaging as pictures of
clothes and food, videos of celebrities like Emma Stone announcing their
products available exclusively at Target, and links such as Black Friday ads or
catalogs, are posted on a daily basis. Overall, I feel that the Target
commercial social media page on Facebook is doing an effective job of social
media marketing. Based off of the comments, fans are purchasing their products,
 look forward to their sales, and express
their opinion by posting. Fans are also utilizing the coupons offered in the
free beauty bags at an actual Target location to receive one to two dollars off
of the featured product. Based off of the Facebook page, there are currently
20,777,066 likes and 1,257,612 people “talking about” Target on Facebook.