Disney has successfully utilized social media as a marketing
tool. Disney’s Facebook page, despite lacking participatory content, has done a
great job in regularly updating their content, advertising for upcoming movies,
bringing back nostalgic memories, or just giving away discounts, and has
attracted and sustained many users through these social media efforts.
Through the Facebook page, Disney regularly provides premiums and deals to its users; ranging from giving away discount coupons, free movie passes, to promotional codes, Disney sustains returning users
Through the Facebook page, Disney regularly provides premiums and deals to its users; ranging from giving away discount coupons, free movie passes, to promotional codes, Disney sustains returning users
Disney also maintains constant content flow, posting photos
and pictures multiple times a day. These photos cover posters for new movies
and events, old photos from Disney classics, or just random facts about various
Disney characters.
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