Adobe Students Facebook Page (Jason Vizmanos)

The "Adobe Students" Facebook page is a student-oriented social media page
run by Adobe Systems Incorporated, a software developer best known for
their Creative Suite (including Photoshop, Illustrator, and Premiere). The
target audience are young budding/hobbyist photographers, artists,
cinematographers, and designers -- groups they intend to engage by catering
to specific needs (tutorials, webcasts, etc).

Of the 4-6 types of people that typically associate themselves with a
social media page, this page consists mainly of those seeking status
association, those that have a genuine appreciation for their product,
and/or those that want free stuff. (They've done a great job moderating for
trolls, and it seems that most complaints are diverted to the main Adobe
pages.)

Looking back to the beginning of October, they have authored over fifty
posts to date to ensure a high level of content flow. The quality of
content matters, of course, and they've done a fairly good job mixing it up
with user-generated content (gallery of all the submitted t-shirt designs
from a contest earlier this fall + showcasing the portfolio pieces of
student finalists in their awards ceremony), participation (introducing
Adobe campus ambassadors + linking to and hosting live webcasts with
industry leaders + providing information on "in real life" events), and
premiums (Twitter giveaways + scholarships).

What's interesting to note is that if you were to filter the posts to those
authored by others, you can observe people sharing resources with one
another in addition to your typical customer service "portal." It's not a
very active community, but that it emerged organically and exists at all
bodes well for Adobe. At 119K likes and content that's relevant and
interesting to their audience, the "Adobe Students" page is a fairly
effective example of how to leverage social media for niche markets.