Bluefly
Company, one of the most popular online fashion stores around the world. I
think it does an effective job of marketing social media because their website
is really attractive; it is filled with colorful advertisements and beautiful
models wearing the most fashionable clothes. They also effectively use premiums
to attract the customer. Every time customers open the website or Facebook page,
they can see the new coupon or sale information clearly. Although they do not
give out free products, Bluefly Company gives 25 percent off for the first order
and provides new sales on particular items or brands daily. They will ask
customers their opinions via Facebook, such as how do you like this item, and
they always receive a lot of feedback. They do not have user-generated content
in order to maintain the professional look of their website.
They have new items online everyday at 6:31 AM Eastern
time. They also send new deals everyday to all the customers who purchased from
the website before. Later in the day they update new photos or dialogues on Facebook.
They respond to customer feedback quickly each day. Overall, because I think
they do well in social media marketing, there are more than 170,000 likes and more
than 4,000 people talking about this company on Facebook.
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