Sunday, November 18, 2012

Gilt.com (Yalin Zhao)


Gilt.com
Yalin ZHAO

To be frank, I really enjoy browsing the website of Gilt, though I have nothing to buy. It gives me such a great joy when looking at the colorful and attractive pictures. I would like to say that Gilt does have down an effective job in social media marketing.
Products on sale keep being updated every day with brief tittles and proper categories. Seeing the attractive pictures as well as the huge discount, people are likely to consider buying one or two products many times in their minds, I believe. In addition, Gilt provides other premiums to attract customers.


Right on the frontpage, one thing can easily catch our eyes is that we can get 25% off sharing Gilt with our friends. It surely can be a good way to make the website more wild-known.


In order to make the customers know well about what are on sale, it requires customers’ participation. People who search the website are required to sign in with their emails. And after your information has been provided, you will receive the email sent by Gilt everyday about the new sale they offer. While checking their email box, customers are probably willing to take a look at the website incidentally.
Also, they offer an web-event called Gilt Live—a Beta that shows what people are purchasing now—that create an joyful atmosphere for shopping since people seem happy to share the products they are satisfied with.

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