Renren Page for Pizza Hut (Yuhan Wang)

  Nowadays,social network plays a more and more essential role in our daily life,but unfortunately in China facebook  is not available. It is rennin,another social website,which  replaces facebook in mainland.My evaluation is about pizza hut in renren page.

   From the premiums's aspect, Pizza hut  draw a lottery in Halloween.The person who was lucky enough would be given free meal coupon and I noticed that attracted many people to participated in this part.From the participation's aspect, many interesting interaction between Pizza hut and renren users, like a riddle or something else.As to the user-genersted content,Pizza hut creates a special column to present customer's advice and the professional reply.The dialogue between each other enables a effective communication which improve the products.One last part that deserves to be mentioned is content flow, the news of  privilege is always put in the conspicuous part on the website regularly.For example,Pizza hut provides a half-price lunch, which is different everyday.  

   All in all, the renren page for Pizza hut is doing a effective job of social media marketing.