The meme was most popular during the middle of 2011, peaking in the month March) after it occurred and died down by the end of the year (June 2011). [Google Insights] It was a very popular meme, seen all over all the Social Media networks and very popular on the tumblr site that it originally began on. The most popular version of this meme may be the one of Paula Deen riding on butter. This meme was unlike other memes because a lot of the images are actually .gifs and not .jpegs-- so moving images.
The Original Image: http://i0.kym-cdn.com/photos/images/newsfeed/000/103/224/paula.jpg?1318992465 Paula Deen Riding on an Ostrich: http://s3-ec.buzzfed.com/static/imagebuzz/web05/2011/3/5/4/anigif_paula-deen-riding-things-a-new-website-by-two-col-23226-1299315698-12_preview.gif<http://24.media.tumblr.com/tumblr_kqdpugbitl1qa3i8uo1_500.png> Paula Deen Riding on a Sea Otter: http://27.media.tumblr.com/tumblr_lhct97HwBL1qhajmxo1_500.jpg Paula Deen Riding on Bacon-Wrapped Hot Dogs: http://excusememe.com/pics/images/1299522861_tumblr_lheqmf5rea1qhajmxo1_500.jpg<http://25.media.tumblr.com/tumblr_kq53bxlf8k1qa3i8uo1_500.jpg> Paula Deen Riding on Flying Butter: http://i2.kym-cdn.com/photos/images/newsfeed/000/311/328/83e.gif<http://cdn.memegenerator.net/instances/400x/9599219.jpg>
This meme definitely spawned other memes. There was the meme-combo of Paula Deen Riding on Things and Kim Jong Il looking at things. There was also the gif meme hat came after of Chandler Dancing on Things that most likely also spawned from the Paula Deen meme.
Kim Jong Il/Paula Deen: http://25.media.tumblr.com/tumblr_lw09bkugIc1r5gkooo1_500.png Chandler Dancing on Things: http://24.media.tumblr.com/tumblr_m9kox2LLei1rppi2wo1_500.gif
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